If you’re new to WordPress, it can be hard to understand the difference between WordPress Pages & Posts. There are distinct differences between the two, and it’s important to learn about them before you start building your site.
This article will explain what each one is, and cover all the similarities and differences between WordPress Pages & Posts. We’ll provide examples of when to use a Page vs. a Post, the SEO implications, and answer some frequently asked questions.
For a quick, visual breakdown, jump to the comparison chart.
Table of Contents
- What is a WordPress Page?
- What is a WordPress Post?
- Features of BOTH Pages & Posts
- Comparison Chart
- SEO Considerations
- Frequently Asked Questions
01What is a WordPress Page?
A WordPress Page refers to a specific type of content (aka: Post Type) typically used for static pages. Static pages are not date-sensitive, created once, and often remain untouched for longer periods of time. A Page’s features differ from that of Posts in several ways:
- Pages contain static content, and are not listed on archive pages
- Pages cannot contain categories or tags
- Most WordPress themes automatically list Pages in your main navigation menu
- You can create sub-menus, or dropdown menus, by creating Pages in a parent–>child relationship
- Pages can be used to create a custom homepage
- WordPress Pages are hierarchical (Posts are chronological)
When to Use WordPress Pages
If your content ticks both of these boxes, I’d probably recommend using a WordPress Page:
- the content will not be updated frequently
- the content will remain relevant for a long period of time
Here’s a few examples of when you should use WordPress Pages (instead of Posts):
- If your company offers a handful of products or services, they should be created using Pages
- About, services, contact, legal and privacy pages are best formatted as WordPress Pages
- Use Pages when you want to group content so it fits in a parent–>child, (hierarchical) relationship, or if you want to customize the URL structure
02What is a WordPress Post?
A WordPress Post refers to a specific type of content typically used for blog posts, news articles or other date-sensitive content. A Post’s features differ from that of Pages in several important ways:
- You can use categories & tags to organize your Posts
- Posts are automatically categorized by month, day & year, as well as author, and listed on what are called “archive pages”
- On archive pages, Posts are shown in reverse chronological order (most recent Post first; oldest Post last)
- Posts can be assigned a Post Format (i.e. gallery, quote, audio, video, etc.), which themes could then use to customize the Post’s layout
- Posts can be made “sticky,” which means they will always appear at the top of your archive pages, regardless of when they were published
- Posts can include an excerpt, which some WordPress themes choose to display in different ways
- Posts are included in your site’s RSS feed
When to Use WordPress Posts
If you are not going to post regular news or updates about your business, chances are you won’t use Posts at all. A simple business website, with a homepage, about, services & contact page, does not need to use WordPress Posts.
Here are a few examples of when you should use WordPress Posts (instead of Pages):
- Your personal blog should use Posts to publish regular articles about travel, adventures, your fitness journey, rock collection, funny things your dog does, etc. Any specific topic that you plan to write about regularly should be a Post.
- Company events, announcements, conferences attended, etc. on your business website should be Posts. These are date-sensitive pieces of content.
- Press releases should almost always be Posts, not Pages.
- All content that you want syndicated via WordPress’ built-in RSS feed should use a Post
- All other pieces of content that will be published regularly and centered around a common theme or topic
As a general rule of thumb, if you’re not blogging or adding new content to your site on a regular basis, just use pages.
Sometimes WordPress includes one sample Post and a sample comment. If you’re only using Pages, you should delete both the Post and the comment so they don’t show up in search engines.
03Features of Both WordPress Pages & Posts
Both Pages & Posts have several things in common:
- There’s no limit to the amount of Pages or Posts you create
- They both include a page title
- They both provide all standard content editing tools that WordPress offers (text, lists, headings, alignment, etc.)
- You can add images and/or embed video
- Both Pages & Posts allow you to set a featured image
- They both support custom fields
- They both support comments & trackbacks, although typically these are only shown on Posts
- They both allow you to choose the author of the content, although they’re typically only shown on Posts
- They both maintain a publish date, although this is typically only shown on Posts
- You can set their visibility to public, password-protected or private
- Revisions are kept for both WordPress Pages & Posts
- Custom layout templates can be used for both
- You can preview your content before making it live
- You can schedule content to publish at a later time
04WordPress Pages vs. Posts Comparison Chart
In our WordPress Pages vs. Posts comparison chart, you’ll see 3 main values:
- Supported means WordPress has full support for the feature
- Supported, typically not displayed means WordPress supports those features, but most themes do not display the information to visitors on your website
- Not Supported means a default WordPress site does not allow that feature. However, support can be added via custom code or plugins.
Download the chart
.jpg – Please link back to this page when mentioning the chart.
|Content Editing Tools
|Images & Video Embeds
|Custom Layout Templates
Public, Private, Password-Protected
|Preview Before Publishing
|Schedule for Later
|Comments & Trackbacks
typically not displayed
typically not displayed
typically not displayed
|Added to Menus
|Categories & Tags
Year, Month, Day, Author
Gallery, Quote, Audio, Video, etc.
|Used for Static Homepage
|Custom URL Structure
If you’re still unsure whether to use a Page or a Post for your WordPress content, leave a comment below and I’ll help you out.
05WordPress Pages vs Posts: SEO Considerations
In terms of SEO, one is not really any better than the other. You can’t improve your search rankings by choosing Pages over Posts, or vice versa. Ultimately, you should choose a Page or a Post based on what’s best for your audience. If you follow the suggestions above, and organize your content in a way that makes sense, your SEO will see the most benefit.
Regardless of which post type you choose, you should always consider:
- updating your content
- regularly sharing your content on social media
- adding links to some of your other valuable content
- linking out to valuable resources on other sites
Read our complete WordPress SEO guide for more tips.
06Frequently Asked Questions
We’ve compiled a few FAQs surrounding the use of WordPress Pages vs. Posts.
Should my homepage be a list of posts or a static page?
It depends. As a general rule of thumb…
- If your site’s main focus is disseminating new information in the form of blog posts or news articles, you should consider setting your homepage to be a list of recent posts.
- If your site’s main focus is to promote, educate or sell a product or service (anything other than blogging, really), you probably want to highlight that product or service on a static page.
You can also combine both methods. Some themes give you the option to include information about a product or service, as well as showcase a handful of recent blog posts.
WordPress page builders are also helpful in creating a hybrid approach. Check out Beaver Builder if you’re interested in building a completely custom homepage.
How many Pages or Posts can I have?
As many as you want. You can create an unlimited number of both WordPress Pages & Posts.
I hope this overview helped you understand the difference between WordPress Pages vs. Posts. If you have a question that we didn’t cover, leave us a comment and we’ll try to answer it as best we can.